Arts and Culture Master Plan

Elevate Our Arts and Creativity__Dancer_White Logo_Orange back

Arts and culture have a strong presence in Healdsburg, play a significant role in community life, and are a valued component to both residents and visitors alike.  Healdsburg is home to a wide range of art and cultural organizations, resources, venues, and activities that are a source of community pride and enrichment. While arts and culture are certainly present, there is a need to create a clear identity and understanding of the arts in the community to insure relevancy, sustainability, and enhancement in the future.  

The City is embarking on a community-based Arts and Culture Master Plan that will be a legacy project and meant to shape the future of the arts landscape within Healdsburg for years to come.  City staff are working in partnership with professional planning firm, The Cultural Planning Group, to lead the project and deliver the following outcomes:

  • Assess the current state of the arts in Healdsburg
  • Create a comprehensive data list of arts and cultural assets that include venues, organizations, programs, businesses, and other opportunities
  • Gather widespread input from the community about how they envision the role of arts and culture in Healdsburg
  • Research the economic impact of the arts within the City and provide data on how Healdsburg compares to other cities.
  • Explore opportunities for collaboration among the City, organizations, and businesses to foster and enhance the arts.
  • Define the City and other organization’s roles as it pertains to the advancement of arts in Healdsburg
  • Prepare and present a finareport with actionable recommendations to the City

Professional Planning Services - Cultural Planning Group

On February 5, 2019 the City issued a Request for Qualifications (RFQ) seeking a consultant or a consultant team to provide technical expertise in arts and cultural planning, data collection, public engagement, and economic analysis . You can download a view of the Request for Qualifications here

After and extensive review and selection process, City Council approved (June 3 ) The City to enter into a professional services agreement with The Cultural Planning Group (CPG) to work in partnership with the community to deliver and Arts and Culture Master Plan.  CPG brings extensive and unparalleled experience in cultural planning. Their resume of relatable projects spans nationwide and includes numerous projects in Northern California including a Creative Arts Action Plan for the Sonoma County Economic Development Board, a Cultural Plan for Marin County, a Cultural Plan for Sacramento and a Public Arts Plan for West Sacramento. The team notes that their main interest in this project is the emphasis that has been placed on the community.  They believe the foundation for a good cultural plan is to reflect the community’s vision and aspirations. You can view CPG's full proposal here

Community Outreach and Participation

The process will be community-driven and lead to actionable results. CPG has placed a high priority on public engagement and creativity as they look to provide recommendations for future opportunities. It is expected that the results from this process will feed directly into future planning and development projects while influencing current quality of life issues related to arts and culture. 

The public outreach process will be extensive and gather broad, meaningful public input. Key components of the public engagement process include:

  • Stakeholder and special interest interviews.
  • Public meetings and creative community feedback sessions.
  • Electronic outreach including an interactive project website, email communication, surveys, social media, etc.
  • A Creative Leadership Team (CLT) that will serve as a steering committee and sounding board for the project comprised of representatives of City staff, Parks and Recreation Commission, Healdsburg 2040 Arts and Culture workgroup, residents, and stakeholders.

September 2019 Update

The Arts and Culture Master Plan consulting team from the Cultural Planning Group (CPG) were in town July 30 – August 1 for their initial site visit to Healdsburg.  During the visit CPG had an opportunity to tour the city, meet with stakeholders, have conversations with community members and City officials, and view numerous arts and culture assets throughout Healdsburg.  On Wednesday, July 31, CPG and Community Services staff held a joint workshop with members of the Healdsburg 2040 Arts and Culture working group and members of the project steering committee, known as the Creative Leadership Team.  28 community members attended the workshop which laid the groundwork for the planning process ahead. 

The Creative Leadership Team held their 2nd meeting on September 5 and met with Kristen Madsen, Director of Creative Sonoma.  

The team from CPG will be back for additional visits and community feedback sessions in September, October, and November.  Project updates will be posted on this page throughout the process. 

For more information on the planning process, please contact Recreation Manager, Dave Jahns at or calling 707-431-3152